So, instead of marketing internationally, nationally, or even state-wide, you are focusing on targeting a local audience within a set of physical and geographical boundaries. Local SEO adds a location-based targeting attached to it. SEO targets organic search results rather than paid search results. What is local SEO? SEO stands for search engine optimization, which is the practice of improving the quality and quantity of website traffic to your career coaching website from a search engine result page. In this article, we will discuss what local SEO is exactly, why local SEO is important for casinos, and how you can utilize it to market your casino. But, with the right local SEO strategy, you can still get the results you want and become the best casino in the area! Plus, using keywords over and over with the highest conversion rates makes it tricky to get to that number one spot on the search engine result page. The search engines are not always impressed with the typical gambling keywords. Creating a marketing plan for a casino that includes search engine optimization and other digital marketing best practices is not as clear-cut as it would be for a different industry.
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